Make smarter site location decisions.

Get the market reports you need—area demographics, consumer spending, retail demand and business data—to build your business.

Make smarter site location decisions


SPOTLIGHT your location.

Identify the best location for a store or business, determine who your competitors are, understand who lives in a neighborhood and tailor your products and services to meet their needs.


Insights on demand

SPOTLIGHT is a self-serve platform that enables you to find the reports you need for your area of interest based on your unique business opportunity. Run any reports 24/7, through desktop or mobile, in the office or the field.


Customizable trade area definitions

Choose a location or create a trade area based on your area of interest. Enhance your analysis from a variety of trade area definitions such as drive-time, radii, custom polygons or standard geographic areas like ZIP codes.


Pricing and plans

Payment options designed to meet your budget. Purchase single or multiple reports for quick analysis or select an annual subscription plan with premium features for greater flexibility.

How it Works

Six easy steps to smarter site location decisions.


Get your SPOTLIGHT account

Start accessing the location reports you need today.

Create an Account

Powered by industry-leading data from Environics Analytics

Access more than 50 reports selected from the most up-to-date, privacy compliant, consumer and market databases.


Who lives in the area?

Identify the consumers who live in your trade area or chosen location, discover demographic trends or segment customers based on their behavior.


What do they consume?

Understand supply and demand for the retail stores in a selected area or access consumer purchase behavior and household spending.


What is in the area?

Analyze the competition and commercial activity around a location and understand traffic patterns.

  • Logo for Development Management Group

    Working on economic impact analysis and growth projections on an almost daily basis, I rely on SPOTLIGHT and Environics Analytics for timely and accurate data. Today, more than ever, business decisions are based on data-driven metrics. Environics Analytics provides my firm with what we need when we need it in order to serve our clients.

    Michael Bracken, Managing Partner & Chief Economist | Development Management Group, Inc.
  • Logo for M3B Inc.

    My life’s work is studying American consumers, as well as performing and teaching Location Analytics. SPOTLIGHT is the most expedient program for gathering geo-demographic data! It is user friendly and has professional output!

    Michelle M. Mace, Principal | M3B Inc.


Frequently Asked Questions

How do I know which reports are right for me? keyboard_arrow_down

SPOTLIGHT allows you to run reports on a specific location or trade area. If you want to know more about the composition of those who live in a neighborhood, choose demographic and segmentation reports. If you want to forecast demand or estimate a growth opportunity, explore SPOTLIGHT’s Retail Market Power® Reports and Consumer Buying Power™ Reports. Alternatively, if you need to understand competitive activity or traffic patterns in an area, select the business and location reports. See reports

Do you offer annual subscriptions? keyboard_arrow_down

SPOTLIGHT offers two subscription plans to support your information needs. The Standard Subscription, our most popular plan, provides access to our commonly used reports and unlimited report usage. The Advanced Subscription offers everything in the Standard Subscription PLUS it gives you data for sub-geographies within your trade area. This is important so that you can identify neighborhoods that fit your customer criteria and maximize your opportunities. See plans

Are there discounts available for multi-year subscriptions? keyboard_arrow_down

Yes, multi-year discounts are available. Please call the SPOTLIGHT account team at 1.844.871.1389 to discuss licensing options.

Which payment options do you accept? keyboard_arrow_down

All prices are in USD. We accept all major credit cards including Visa, MasterCard and American Express.

Can I try SPOTLIGHT for free? keyboard_arrow_down

SPOTLIGHT is a commercial platform for businesses. There is no charge to create an account and there are no hidden fees or maintenance charges. You only pay for the reports you choose - priced from $89 - $179. See reports

Are SPOTLIGHT reports available outside of the US? keyboard_arrow_down

All SPOTLIGHT reports are priced in US dollars and based on US data sources. If you are a Canadian customer, please call 1.844.871.1389 to speak with one of our team members about setting up your account to access Canadian data.

Do you have support materials to help me get started? keyboard_arrow_down

We have documentation and videos to help you get started and answer questions. Visit our community site to watch videos on "How To Use" the SPOTLIGHT platform and read documentation on "Getting Started".


Have questions about plans and pricing?