Get the market reports you need—area demographics, consumer spending, retail demand and business data—to build your business.
Identify the best location for a store or business, determine who your competitors are, understand who lives in a neighborhood and tailor your products and services to meet their needs.
SPOTLIGHT is a self-serve platform that enables you to find the reports you need for your area of interest based on your unique business opportunity. Run any reports 24/7, through desktop or mobile, in the office or the field.
Choose a location or create a trade area based on your area of interest. Enhance your analysis from a variety of trade area definitions such as drive-time, radii, custom polygons or standard geographic areas like ZIP codes.
Payment options designed to meet your budget. Purchase single or multiple reports for quick analysis or select an annual subscription plan with premium features for greater flexibility.
Six easy steps to smarter site location decisions.
Access more than 50 reports selected from the most up-to-date, privacy compliant, consumer and market databases.
Identify the consumers who live in your trade area or chosen location, discover demographic trends or segment customers based on their behavior.
Understand supply and demand for the retail stores in a selected area or access consumer purchase behavior and household spending.
Analyze the competition and commercial activity around a location and understand traffic patterns.
Working on economic impact analysis and growth projections on an almost daily basis, I rely on SPOTLIGHT and Environics Analytics for timely and accurate data. Today, more than ever, business decisions are based on data-driven metrics. Environics Analytics provides my firm with what we need when we need it in order to serve our clients.
My life’s work is studying American consumers, as well as performing and teaching Location Analytics. SPOTLIGHT is the most expedient program for gathering geo-demographic data! It is user friendly and has professional output!
SPOTLIGHT allows you to run reports on a specific location or trade area. If you want to know more about the composition of those who live in a neighborhood, choose demographic and segmentation reports. If you want to forecast demand or estimate a growth opportunity, explore SPOTLIGHT’s Retail Market Power® Reports and Consumer Buying Power™ Reports. Alternatively, if you need to understand competitive activity or traffic patterns in an area, select the business and location reports. See reports
SPOTLIGHT offers two subscription plans to support your information needs. The Standard Subscription, our most popular plan, provides access to our commonly used reports and unlimited report usage. The Advanced Subscription offers everything in the Standard Subscription PLUS it gives you data for sub-geographies within your trade area. This is important so that you can identify neighborhoods that fit your customer criteria and maximize your opportunities. See plans
Yes, multi-year discounts are available. Please call the SPOTLIGHT account team at 1.844.871.1389 to discuss licensing options.
All prices are in USD. We accept all major credit cards including Visa, MasterCard and American Express.
SPOTLIGHT is a commercial platform for businesses. There is no charge to create an account and there are no hidden fees or maintenance charges. You only pay for the reports you choose - priced from $89 - $179. See reports
All SPOTLIGHT reports are priced in US dollars and based on US data sources. If you are a Canadian customer, please call 1.844.871.1389 to speak with one of our team members about setting up your account to access Canadian data.
We have documentation and videos to help you get started and answer questions. Visit our community site to watch videos on "How To Use" the SPOTLIGHT platform and read documentation on "Getting Started".